spec campaigns
LIQUID IV
Problem: People are dehyrated and forgetting to drink water.
Solution: Whether you’re working out, recovering from a hangover, or out on a hot day, there’s a tastier, smarter way of staying extra hydrated.
Project: Headlines, tagline, social media graphic
As a NYC marathon sponsor, LiquidIV will hand out pre-mixed product to runners along the route.
Pair up with Strava for a sponsored challenge, where athletes who complete the challenge are rewarded with a free bag of Liquid IV.
Sponsor a 5k through the Nike Run Club app. People can invite their friends to the challenge, which awards a virtual trophy and coupon.