spec campaigns
Breakstone’s
Problem: Butter is an oft snubbed grocery list ingredient despite playing a key role in and out of the kitchen.
Solution: Highlight the outcomes that come from preparing homemade meals while elevating Breakstone’s as the magical ingredient behind it all.
Project: Headlines, tagline
Breakstone’s will sponsor the NYTimes cookie week (once a year holiday themed cookie recipes) so that the butter used in their Youtube videos is Breakstone’s, targeting hobbyist bakers.