spec campaigns
Barnes & Noble
Problem: Book sales are down, which isn’t surprising due to shortening attention spans. People are used to getting fed information in short bursts and have forgotten how wonderful it feels to get lost in a story.
Solution: Remind people of what they’re missing by engaging with the story. Books are more than a blurb. There’s more romance, action, and mystery between the pages of a book than what people can find scrolling social media. A good book can’t be captured in under ten words.
Project: Headlines, tagline
Barnes & Noble will have wrapped books with the short blurb on the front, serving as both a clue to the book inside and a hook for curious shoppers.